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FIRST LOOK: NoMad London to open on May 25

Exterior – Emsie Jonker

NoMad London is to open on May 25, marking the first international property for the NoMad brand operated by New-York based hospitality company, Sydell Group.

The historic former Bow Street Magistrates’ Court and Police Station in Covent Garden has been transformed into a 91-bedroom hotel, including 21 suites, plus a handful of exciting drinking and dining destinations taking residence in the Grade-II listed building.

The property is the Sydell Group’s second venture in London, following the company’s partnership with Ron Burkle and Soho House to open The Ned.

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Sydell Group has partnered with Doha-based investment firm BTC to launch the London outpost.

In collaboration with New York-based interior design studio, Roman and Williams, the transformation of the historic 19th century building draws inspiration from the building’s history and its location in Covent Garden, as well as exploring the artistic and cultural connection between London and New York.

F&B will play an integral role in the experience, with the offering overseen by executive chef Ashley Abodeely.

The hospitality and dining room teams will be overseen by food & beverage director and NoMad NYC opening alum, Chris Perone. 

At the heart of the hotel, The NoMad Restaurant is housed in a light-filled atrium evocative of an Edwardian greenhouse and is open five days a week (Tuesday to Saturday).

Side Hustle is NoMad’s version of a British pub with a decidedly New York ‘sensibility and a playful spirit’, serving a menu of sharing plates paired with an agave-based list of spirits created by mixologist Leo Robitschek and the NoMad Bar team. 

The Library is the living room of the hotel where guests can enjoy light fare, coffee and tea, and cocktails amidst a thoughtful collection of books.

Common Decency, is the first-ever NoMad lounge, and is nestled in a ‘subterranean playground’, offering a lively East London style craft cocktail bar complemented by elements of West End establishments. 

Common Decency, is the first-ever NoMad lounge, and is nestled in a ‘subterranean playground’, offering a lively East London style craft cocktail bar complemented by elements of West End establishments. 

NoMad London also offers over 9,000 square feet of space for weddings, events, meetings and private dining. The building’s original Magistrates’ Courtroom, now the Magistrates’ Ballroom, has been re-imagined as a formal space with two adjacent private dining rooms, a separate bar, and a dedicated entrance from the street using the original courtroom’s entrance.

A unique part of the hotel will also be the Bow Street Police Museum which pays homage to the building’s colourful past both as a police station for over 100 years and as a Magistrates’ Court. 

NoMad London will also feature an art programme that celebrates the influence of post-war American art and the European avant-garde. A collaboration with long-time Sydell creative partners, be-poles, the hotel accommodates a curation of over 1,600 collected and commissioned works by a variety of British and international artists. 

Tags : Londonnew hotelsNomad Londonopenings
Zoe Monk

The author Zoe Monk

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