FIRST LOOK: The Principal London reveals April opening date

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The Principal London will open its doors on Monday 16 April 2018 after an extensive restoration.

The newest addition to the Principal portfolio, the 334-bedroom Principal London is the transformation of the former Hotel Russell, a Grade-II listed building in Russell Square Bloomsbury.

Lead designers Tara Bernerd & Partners have worked with the Principal in-house team to design the interiors of the rooms, in keeping with the heritage of the building.The bedrooms are home to custom-made beds and furniture, and ceramic and marble bathrooms, while the in-room amenities include Ruark music systems, The Perfumer’s Story toiletries, assorted Penguin clothbound classics and specially commissioned artwork.

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Fitz’s cocktail bar (named after Fitzroy Doll and designed by Russell Sage Studios with a glitter ball hanging from the ceiling) is decorated in sumptuous fabrics, dark wood panelling and includes original features such as the large fireplace with stained-glass window above it. The story behind the bar has been created by Robbie Bargh’s Gorgeous Group and Principal, while the list of signature cocktails has been created by The Principal’s bars manager, Sean Fennelly, who leads the team at Fitz’s having most recently worked as the general manager for Milk & Honey.

Neptune an all-day dining restaurant from chef Brett Redman and his restaurant partner Margaret Crow will seat 120 guests and feature an innovative approach to the classic oyster bar and a new style of British caviar service, swapping out traditional blinis for freshly made waffles with house cultured jersey cream.

Burr & Co coffeehouse and bar will be open from 7am serving Caravan coffee, tea, pastries and breakfast items to eat in or grab-and-go, while the all-day menu includes soups, salads and sandwiches.

Over the course of May and June, The Principal London will open additional spaces, including the original ballroom, eight meeting and event spaces, and the Palm Court.

Executive chef Roger Olsson and executive pastry chef Ryan Thompson will head up the hotel’s F&B offering.

Paul Walters, general manager of The Principal London, comments, “The restoration of this stunning grande-dame hotel will provide visitors to London – and Londoners themselves – with a new destination that celebrates the splendour of the original hotel but re-imagines luxury for the 21st century.  Bloomsbury is one of London’s most inspiring neighbourhoods, and I am convinced that our beautiful hotel will bring a renewed spirit of energy, independence and creativity to the area.”

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Zoe Monk

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