Soho House will open a new hotel in London next month, just a stone’s throw away from its stalwart property Shoreditch House.
Redchurch Townhouse will launch in September on Whitby Street in east London, with 37 bedrooms upstairs and a Cecconi’s restaurant on the ground floor.
Redchurch joins Dean Street Townhouse, the original public restaurant with bedrooms from Soho House, and Kettner’s Townhouse, which opened in January this year.
On Whitby Street, the reception leads upstairs to bedrooms, which range in size from Tiny to Large, and are all individually designed, inspired by 1950s-70s style.
The furniture is a mix of contemporary and traditional, with specially designed pieces made by Soho House Design.
Each room has a retro chandelier, a living area with mid-century armchairs and desks and floor to ceiling windows. The bathrooms have custom-made vanity units and hand-painted tiles.
On the ground floor, facing onto Redchurch Street is the first Cecconi’s in east London.
The modern day Italian restaurant originated in Mayfair in 1978, opened by Enzo Cecconi, the youngest general manager of Cipriani in Venice.
The new restaurant space will have a simple colour palette and timber finishes, with the trademark striped marble floor seen in sister restaurants in Mayfair, the City of London, Berlin, Barcelona, Istanbul, Miami, West Hollywood and Dumbo New York.
Throughout the ground floor restaurant and reception hangs the 40 under 40 art collection. The works have been sourced from 40 artists, all under 40, most living in east London.