FIRST LOOK: The new £10m football-themed Dixie Dean hotel from Signature Living


Signature Living has kicked off a teaser campaign for the launch of the group’s next hotel development, which will see the new £10m football-themed Dixie Dean hotel open in May.

The 100-bedroom hotel will sit across the road from its sister hotel The Shankly, and pay homage to former England and Everton football player, Dixie Dean.

Images of the Dixie Dean have been released ahead of the hotel’s restaurant and bar launch in May, with the bedrooms being completed and launched in July 2019.

The 160-cover restaurant and bar – named ‘No 9’ after the number worn by Dixie Dean – showcases a ‘modern boutique style hotel’ inspired by the history of the Grade-II listed gothic Jerome & Carlisle building.  

The bar and restaurant areas will have a rustic industrial feel with original beams, wooden panelling and brickwork retained in a nod to the buildings gothic architecture. Vibrant colours – including Everton FC royal and aqua blue – feature throughout the interiors, with upholstered chairs, sofas and fabrics.

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Images and memorabilia from the footballer combine with subtle design cues in tribute to the life and career of Dixie Dean.

‘No 9’ will have an extensive menu which will include unlimited breakfast buffet, afternoon teas. lunch menu and an a la carte menu in the evening.
Both the new Dixie Dean and The Shankly will form part of the city’s first ‘football quarter’ with a tree-lined boulevard and golden statue tributes to the players.

The hotel is a partnership between Lawrence and Katie Kenwright’s Signature Living Hotel Group, Barbara Dean and Melanie Prentice, the daughter and grandaughter respectively of Dixie Dean.

Signature Living chairman, Lawrence Kenwright, said: “Our goal was always to build two iconic hotels that would represent the two greatest football teams in English football and to leave a lasting legacy to Everton and Liverpool football clubs. What made this even more unique – was not only the locations of each hotel being across the road from each other – but that we had the full support and blessing of Dixie’s family, without that we would not have been able to do justice to the project.”

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Zoe Monk

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