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Every hotel is looking to muscle in and capture more direct bookings to help cut sky-high commission costs commanded by the OTAs. Not every booking engine is just after your money however; we bring you a round up of the best ones designed to help you boost your status online and bring more customers your way.

Hotel Perfect

Product description: Hotel Perfect designs a scalable array of hotel software solutions including PMS, direct booking engine, EPOS, check-in & housekeeping apps, dynamic pricing and more. The cloud-based software is completely modular, so the client chooses what will work for them and with a hand-holding and tailored approach to installation and training, hotels benefit from increased revenue and streamlining from Hotel Perfect from day one.

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All Hotel Perfect modules are integrated to ensure maximum efficiency and no double data entry, and the solution is customised to each hotel ensuring the super user-friendly interface has everything the individual hotel or group needs.

Current clients: 350-plus in the UK – the company works with the likes of Olga Polizzi’s Hotel Tresanton and The Nare at St Mawes.

USPs: Each person in the support team has used Hotel Perfect in a hotel so they know the industry inside out. The company is long established so the list of features in the system is extensive and has long-standing and robust partnerships with the best third party providers in the industry such as spa software and table management. Hotel Perfect’s product delivery is meticulous and the level of consultancy and training is higher than industry standard.

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Allora by Avvio, the world’s first AI-powered booking engine

Product description: Avvio is the premium AI booking platform for independent and boutique hotels. Founded in 2002, Avvio is committed to innovation and has grown year-on-year by developing cutting-edge technologies. The global business enables accommodation providers to drive outstanding growth in direct bookings through creating incredible personal customer experiences, while reducing their dependence on online travel agency channels. Avvio’s award winning booking technology suite is the highest converting on the market, and is supported by cutting-edge website design and award-winning digital marketing agencies, as well as revenue and distribution consultancy services.

Current clients: Avvio partners with more than 600 hotels and accommodation providers including Manorview Hotel Group in Scotland, Adare Manor in Ireland, The Ampersand in London, The Chester in Aberdeen and The Marlin in Miami.

USPs: Avvio is the only booking engine technology provider in the market to guarantee a minimum growth of 25% in direct bookings when you switch your hotel or serviced apartments website to Avvio, coupled with our web design and digital marketing services.

Commission: monthly commission structure – contact Avvio for more information.

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Guestline’s Rezlynx PMS

Product description: Guestline’s property management system, Rezlynx PMS, provides hotels with the tools and insight to make life easier by automating routine tasks and liberating staff to focus on the guest.

Fully configurable, PCI compliant, and featuring a comprehensive rate and availability management tool that is updated in real time, othe mobile-friendly cloud-hosted solution is flexible enough to support any sized hotel or group.

And with visibility of all your online distribution channels, including leading OTAs and the GDS, as well as other Guestline and third party systems, you can manage bookings and operations and a wide range of functionality from a single location.

“Our PMS will take the strain out of managing your day to day operations by automating the mundane and letting you and your staff focus on what’s important – enhancing your guest’s stay and delivering an exceptional personal service.” Gemma Oakenfull, strategic account manager, Guestline

Current clients: Tewkesbury Park Hotel; Karma Hotel Group; St Moritz Hotel; Loughview Leisure Group and Rick Stein to name a few.


  • Create and manage bookings for multiple properties
  • Easily develop rate plans
  • Apply region specific accounting rules
  • Tokenise credit card data through a PCI payment provider
  • Personalise user accounts to quickly access commonly used features
  • Create branded HTML confirmation email templates
  • Manage future bookings that include mid-stay room moves

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Inn Style

Product description: Inn Style is a slick, simple property management system for single and multi-site accommodation owners. Think of it as an online diary, GDPR-compliant CRM system, internet booking engine, and payment processor rolled into one. It’s the perfect solution for accommodation owners who love taking direct bookings, but loathe the repetitive admin.

Inn Style streamlines the day-to-day running of your business by distributing prices and availability to OTAs, automating guest communication, and providing useful reports to help you understand your bookings. Less time spent on the back-office stuff means more time spent with your guests.

Current clients: The Chestnut Group (we featured CEO Philip Turner on our December front cover), Beachspoke, Waternook Lakeside Accommodation, The Greyhound Letcombe, and Candlewood Cabins. Inn Style’s worldwide customer base also includes clients in Europe, Australia, Indonesia, South Africa, Thailand, and the USA.


  • Industry-leading customisable booking pages, ensuring brand continuity and more direct bookings
  • Free channel manager
  • Straightforward subscription price, with no hidden fees or commission
  • Great customer support, every day of the year (including bank holidays and weekends)
  • Easy to switch, with free set up, training and IBE support

Commission: No commission, just a monthly subscription fee, based on the size of your accommodation. Prices start from £20 per month.

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RESMAN – The PetsPyjamas bespoke booking system

Product description: The Pets Pyjamas system brings together a mixture of affiliate and direct property booking relationships giving the customer a seamless experience. PetsPyjamas features over 2,000 hotels, cottages, country houses and B&B’s giving pet adoring visitors the opportunity to book online alongside our very special Pet Concierge team who provide expert advice and recommendation.

The AI driven search algorithm helps customers get the very best and most relevant results based around numerous criteria including dog breed types combined with recommendations from actual dog owning traveller reviews.


  • The specialist and number 1 for dog-friendly travel.
  • Dog owners are very high value; welcome the dog and their whole spend will be yours!

Current clients: Another Place; Widbrooke Grange and Cotswold Inns Group.

Commission: 20% basic commission with additional opportunities to premiumise

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What it does:
Cloudbeds is a fully-integrated solution offering tools to manage guests, staff, inventory, online distribution, reporting, and more, from a single cloud-based platform. Incorporating into one system a powerful PMS, an advanced channel manager and a responsive booking engine, Cloudbeds provides hoteliers and hosts with the tools they need to meet the guest and staff expectations of today. Thanks to its user-friendly interface, intuitive dashboard, and quality customer care, Cloudbeds is one of the highest-rated hospitality software providers in the world.

Why best for boutique hotels?
Cloudbeds’ Booking Engine is commission-free, mobile responsive and customizable to your branding. The intuitive booking process makes it highly-convertible, as well as at the clever Rate Checker widget which compares your direct rates to your connected channels. With full integration to the PMS and channel manager, as well as the payment gateway of your choice, with Cloudbeds you will own your guests’ booking experience.

Commission rate: 0% Commission.

How much more business can a hotel expect to receive?
Cloudbeds customers report increasing direct booking by up to 20% on average.

Current hotel clients: Granary Lodge, Carberry Tower Mansion House and Estate, Milton Manchester Hotel, Astor Hyde Park

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Tags : BOOKING ENGINEShotelsonlineowners and operators
Zoe Monk

The author Zoe Monk

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