The Lancashire town of Lytham St Annes has welcomed a new five-star aparthotel, with 35 apartment-style rooms and a fitness centre with pool, sauna and steam room.
The Lytham Hy Hotel, which was previously the Ashton Park Hotel, saw an investment of £4m and has created 20 new jobs for the town.
Hy Hotels has said that before the end of the year the hotel will see an added celebrity-branded restaurant and a bespoke spa.
It is being run by Black and White Hospitality and comprises apartments of one, two and three bedrooms.
General manager Marian Stefanik commented: “We’re delighted to be open. This new aparthotel concept combines the space and freedom of a self-catering apartment but with the benefits of a 24-hour concierge team that will be on hand to sort out any requests, whatever the time of day.
“It’s the perfect mix of luxury and home where both leisure and business travellers will find the perfect respite from today’s busy lifestyles.
“We’re not just restricted to leisure guests and see the Hy Hotel as the perfect retreat for business-people wanting an inspiring space to get on with their work or to hit a deadline.
“It’s exactly the sort of offering the town needs, especially if it wants to attract more leisure and business travellers to visit the area so it’s great to now be open.”