Former Firmdale boss signs up for new CEO role in the Lake District


Carrie Wicks, the former operations director at Firmdale, has been announced as the CEO of new hotel group, Leeu Collection.

Wicks, who departed her role at Firmdale suddenly in January after 19 years, joins the South African collection as it ramps up its footprint on the UK hotel market.

The Leeu Collection consists of three five-star properties in South Africa and made its debut into the UK with the acquisition of Linthwaite House in January. The hotel is a 30-bed boutique overlooking Lake Windermere in the Lake District.

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“I am very excited to be joining Leeu Collection,” says Wicks of her appointment. “There is no doubt that Analjit Singh is an inspirational founder and I anticipate an incredible journey with him and the team as we grow and develop the portfolio.”

Wicks will now be responsible for growing the portfolio for the Collection, which is owned by Indian entrepreneur, Analjit Singh.

He says: “Carrie brings strong management capability and strength to Leeu Collection as we enter a phase of focused attention on operations and excellence in guest experience. We are delighted to have Carrie to lead the team.”

Tags : FirmdalehotelsLeeu Collectionowners and operators
Zoe Monk

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