Luxury London private members club Home House has appointed a new sales and marketing director to drive the development of the company’s new venture, due to open in spring 2019.
Claire Ashman joins with 18 years’ experience in the sector, having previously been vice president of global brand marketing with Hakkasan Group and following a three-month consultancy contract with Home House.
Now she will focus on the launch of the group’s new business-orientated club, Home Grown, which will open on Great Cumberland Place, Marylebone in spring next year.
Ashman will now oversee all branding, marketing and communications for the group to drive awareness, secure market position and increase sales across both sites.
Prior to Hakkasan Group, she worked within the entertainment sector both in-house and agency-side including senior roles for Bestival, Pacha and Angel Music Group.
Andrew Richardson, managing director of Home House and Home Grown, comments: “It’s fantastic to have Claire joining us at such an exciting period of growth and change. Claire brings with her a wealth of experience and a fresh approach. She will be integral to the opening of our new club, Home Grown, and the continued development of Home House.”
Claire Ashman, sales & marketing director for Home House and Home Grown said: “It’s a real pleasure to be working with the Home House team – the company is highly respected in the industry, and I’m excited to be on board for its next phase of growth.”