Fourth strengthens its force in the US with company acquisition


Hospitality operations platform Fourth has acquired Choice HR, a US full-service payroll, benefits and HR services business.

Its 400 customers include leading brands like PDQ, Metro Diner, Beef o’ Brady’s, Ford’s Garage and World of Beer.

The acquisition will see the 55-strong Choice HR team at its head office in Tampa, Florida, join the Fourth family, and its management team remains in place.

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Choice HR’s offices will serve as the combined group’s North America base.

The move comes after Fourth’s recent acquisition of UK people and HR company Octane, and its partnership with payment company Wagestream.

Ben Hood, Fourth’s CEO said: “This move demonstrates Fourth’s commitment and determination to support both hospitality employers and their employees on both sides of the Atlantic. While America offers a significant growth opportunity for Fourth, we remain absolutely committed to investing in the UK hospitality market, which I believe is the most sophisticated in the world.

“The operators who succeed in the battle for both customers and efficiencies in the UK and the US will be the ones who harness the power of technology to deliver not only the best guest experience but also the best employee experience. We’re dedicated to helping them achieve this.”

Tags : Fourthgrowthhospitality
Zoe Monk

The author Zoe Monk

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