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Foxhills stretches profit margin with yoga cabin success

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The success of Foxhills Club & Resort’s yoga cabin, introduced last year, has taken the property’s managing director by surprise.

The Surrey resort introduced its dedicated yoga cabin early last summer, one of four new projects launched in 2019 with a £1m fund.

The £1m is just the first instalment of a £25m renovation that will be taking place at the 70-room property over the next 10 years.

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On the success of the yoga studio, managing director Mark Hayton commented: “We thought it would be successful but it has definitely exceeded our expectations.

“The occupancy alone tells its own story. We have moved from 17 classes per week up to 30 per week. We’ve increased class sizes up to nearly 30 as well and those classes are often full.”

He also suggested that the reason for its success is that the cabin is a dedicated yoga studio, not used for anything else. He added: “The building is lovely and it’s not in the gym space or an exercise studio. Typically, a lot of clubs will do yoga and Pilates as they are growth areas but they will put them in a sweaty studio that has just done a Zumba class or something so it’s all a bit clammy in there.

“Ours only has yoga, Pilates and Tai Chi in there so it creates this calm feeling to it.

“But the building is attracting people who wouldn’t have thought of trying it before. People are now trying it out and loving it.”

Hayton’s parents Pam and Ian purchased the property in 1983. Son Mark took over in 2010.

The resort boasts two 18-hole golf courses and one nine-hole. Also onsite are swimming pools, tennis courts, squash courts, a health spa and three restaurants.

One of the other projects Foxhills undertook with the £1m was purchasing its outdoor wedding license. Read more below:

Tags : FoxhillsFoxhills ClubSurreyyoga
Sam Lewis

The author Sam Lewis

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