Greg Fehler’s first taste of life with the Eden Hotel Collection was in September 2014, when he was appointed general manager of the group’s iconic Bovey Castle in Dartmoor. The property had not long been acquired by the Collection and as soon as Fehler got his feet in the door it was full speed ahead on a £10m complete restoration of the fledging hotel.
He helped transform the property, both physically and financially, before it was recognised for its efforts and awarded five stars by the AA in 2016. Its flagship restaurant also achieved three AA Rosettes, headed up by Mark Budd and in 2016 Visit Devon voted the property as its Hotel of the Year.
After overseeing the relaunch of Bovey Castle, remastering its F&B departments and repositioning its service offering, Fehler was applauded for his contribution and promoted to the position of director within the wider Eden Hotel Collection.
The group consists of nine properties stretching across the country from Warwickshire to Somerset, and Fehler is now tasked with bringing each hotel in line with the standards and reputation that Bovey Castle has become renowned for. A major focus will be Mallory Court, having launched its new spa in 2017 following a £7.5m project, and Arden House, a new private house hotel concept that acts as a sister hotel to The Arden Hotel in Stratford-upon-Avon.
A champion of his employees and leadership team, Fehler is passionate about seeing others succeed and is a stickler for standards, ensuring that the group stays nimble and ready to react to trends without complacency creeping in.