Guestline’s new online partnership bids to maximise conversion rates and direct bookings

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Guestline has partnered with Journey, one of the UK’s leading hotel marketing technology companies, to deliver Websuite, a range of website solutions and digital marketing technology to its customers.

The new partnership will help hoteliers increase traffic to their website, and in turn maximise conversion rates and direct bookings.

The Websuite products, powered by Journey, are integrated to the Guestline platform and together provide a holistic approach for hoteliers to manage the customer journey from guest acquisition and conversion through to long-term retention.

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The new combined product suite offers a website platform, online booking conversion tools, and dashboard fully integrated into Guestline’s internet booking engine, distribution and property management platforms. These are also complimented by web design, email marketing and search engine marketing services, all developed specifically for the hotel industry.

With the subscription service, hotels will get a professionally designed website, fully accessible by mobile, ipad and computer. This site and the full range of services and software on offer can be managed through the ‘Hotel Lobby’ back office application, which has been designed to bring all aspects of managing direct bookings into one place.

Rupert Gutteridge, sales and marketing director, Guestline, said: “As the hospitality industry realises the value of digital marketing in creating an engaging experience for guests and driving direct bookings, we’ve created an effective range of website solutions beyond our PMS and distribution platforms that make it easier for hoteliers to take control of their marketing and identify opportunities to maximise their online revenue.

Guestline provides end-to-end property management, channel distribution and digital marketing solutions to hotel groups, independent hotels, serviced apartments and pub companies across the globe.

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Zoe Monk

The author Zoe Monk

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