Guestline has announced the launch of GuestVoucher, its new integrated voucher and gifting platform, just in time for the busy festive season.
Hoteliers will now be able to sell personalised monetary and experience vouchers to guests who will then have the choice to redeem against particular hotel services or use as an alternative to cash payments.
Hoteliers can choose either monetary vouchers that have a simple cash redemption value or experience vouchers which can promote and encourage sales of particular packages, amenities or services available throughout their property.
Guestline says GuestVoucher has been developed to enable operators to generate additional revenue and upsell opportunities by offering both existing and potential new guests the option to enhance their stay with additional experiences.
Hoteliers can opt to design their gift vouchers in line with their own hotel branding to ensure consistency across marketing and communications, in addition to setting expiry dates and any other required limitations around sales and redemptions. Multi-site groups can also control the locations at which vouchers can be redeemed in line with wider sales, marketing, revenue and distribution strategies.
Jonathan Lee, product manager at Guestline, commented: “Vouchers have always been an important revenue stream for hoteliers. In launching GuestVoucher our ambition is to enable operators to extend their guest reach even further with an efficient, intuitive tool that can drive revenue and build guest loyalty.
“Ahead of the festive season gift vouchers are always a popular choice to treat loved ones and are an effective way for hoteliers to market seasonal packages and increase brand exposure during what is a competitive period for the industry. Alongside the templates, the reporting enables operators to track sales, redemptions and liabilities in real time so that any adjustments that need to be made in line with demand and operations can be done quickly and effectively. Guests will benefit from enhanced offers and experiences and operators can benefit from increased revenue, sales and guest loyalty.”
