UK hotel chain Hallmark Hotels has seen a 96% rise in bookings between July and August, thanks to a rise in staycations and the recent success of a promotion.
The group, which consists of 26 properties across the country, has seen an increase of nearly 2,000 bookings made in July and August compared to last year.
The numbers have been boosted by a NHS employee discount promotion that launched in July, and head of Hallmark Hotels David Grosfils says that record numbers flocking to UK destinations has helped bring in more custom.
“The appetite to get out and see more of the UK is there,” added Grosfils, “now it’s up to us as an industry to showcase the very best our country has to offer to continue to attract visitors beyond the summer season.”
While figures are up across the board, Hallmark Hotels has seen a trend towards last-minute city breaks – particularly at the group’s two properties in Liverpool and those within an easy commute of London.
Grosfil adds: “We’ve seen a summer of records this year – including record visitor numbers to some UK locations such as Cornwall, where the local tourist board has famously started discouraging tourists to cope with the influx. We have so many fantastic locations and attractions here in the UK and it’s been great to see a renewed love for holidaying at home.”