The Greyhound pub in London’s Wembley has re-opened under a new name after a thorough refurbishment courtesy of Heineken UK.
Under the new name of The Arch, Heineken has helped turned the establishment into a bar and restaurant and is part of a wider strategy from the company to create a community pub, restaurant and hotel in the area.
Maria Creatura, Heineken UK’s public affairs manager, had this to say: “We believe that investment is the key to ensuring a sustainable future for the Great British pub, that’s why we’ve invested nearly £400,000 in The Greyhound.
“This investment in Wembley is part of a wider programme across the UK.
“There’s a general perception that pubs are dying, but this is a great example of how good management can turn a failing pub into the hub of the local community.”