Northumberland’s Slaley Hall has recorded a 30% rise in bespoke events bookings year on year, after tapping into new markets away from the weddings sector.
This year, the four-star hotel has seen an increase in non-wedding special events, including corporate dinners, exclusive use festivals and awards ceremonies – with a 29% lift in residential conferences.
The results come after work to reposition the hotel as a ‘destination resort’ and after starting the year hosting a four-day conference for over 320 delegates.
In June, it hosted an employee development trip with an award-winning IT and business consultancy, who took over the whole venue and erected a tipi village on the lawn.
Slaley Hall also offers over 30 activities from the 1,000 acre site such as falconry, quad biking and Segway treks.
Investment has been made into the meeting and banqueting facilities, such as the draping of the Kielder suite and turning the third restaurant, Dukes tearoom, into a private hire function space, utilising the neighbouring Whisky Snug as a drinks reception.
The hotel boasts 11 conference rooms for up to 350 people and break-out areas.
There’s also an Ornamental Garden and Pagoda in the grounds, which was restored in 2017.
Kelsey Summerfield, director of sales and marketing at Slaley Hall said: “It’s been a hugely successful three quarters in conferencing here at Slaley Hall, with a busy winter season and Christmas almost upon us.
“Being able to offer nationally-acclaimed activities with Allout Adventures like 4×4 off road driving, as well as Clay pigeon shooting, paintballing and falconry, has also helped us attract guests from across the UK and internationally. It is fantastic to achieve the uplift in both residential conferences and special events bookings compared to last year, and we’re looking forward to welcoming many more in 2019.”