A social media campaign raising money for frontline NHS workers has gone viral, as some of the hotel industry’s best loved patrons show off their skills in aid of ‘Hospitality 4 Heroes’.
The campaign, presented by James & Cranwell, a luxury headhunting company, asks well-known figures from the sector to upload a short video on social media performing a hospitality-related ‘how to’ demonstration. They then nominate three other industry professionals to take part.
So far, the likes of David Morgan-Hewitt, managing director at The Goring has demonstrated how to make the perfect dry martini, Knut Wylde, general manager at The Berkeley London has showcased his margarita making skills and Andrew Stembridge, executive director planted some salad seeds and pricked out some chard at the Chewton Glen gardens.
Stuart Johnson, managing director at Brown’s Hotel cooked a cheese and tomato omelette and Sally Beck, general manager at Royal Lancaster made a scrub bag for the NHS.
More and more hotel managers and staff are getting involved to raise money for the campaign.
So far the Hospitality 4 Heroes Challenge has raised £9,000 of its £10,000.
“This is our way of giving back to the incredible superheroes at the NHS,” explained Warren in the video that launched the initiative.
“Whilst everyone’s priority is staying home and staying safe, we know that everyone is looking for ways to help,” the duo explain on the GoFundMe page. “We believe the Hospitality for Heroes Challenge is a powerful way to do that, whilst having some fun in the safety of your own home.”
Warren James and Matthew Cranwell kickstarted the campaign by nominating Michael Bonsor, managing director of Rosewood London, Thomas Kochs, managing director of Corinthia London, and Tom Booton, head chef of The Grill at The Dorchester.