As restaurants, pubs, cafes and hotels reopen post lockdown, Hospitality Action is launching a quirky and innovative fundraising campaign to harness the UK’s goodwill and affection for the hospitality industry.
Invisible Chips are an amusing and engaging way for diners to show their support for the industry and allow consumers to ‘chip in’ the cost of a side dish of chips to support workers at risk of redundancy.
Fronted by well-known faces Fred Sirieix, Heston Blumenthal and Tom Kerridge, Hospitality Action is asking both owners and customers of restaurants, bars, hotels and takeaways to sell ‘Invisible Chips’.
HA is asking food outlets to add Invisible Chips to their menu, priced the same as their edible counterpart.
Diners are encouraged to add a portion or two of Invisible Chips to their order, with all proceeds going to the charity.
The first restaurant group to sign up is BrewDog, serving them for £3.95 a portion across all of its 52 sites.
Steak restaurants Hawksmoor and Gaucho will also be adding them to their menus in the coming weeks.
Mark Lewis, chief executive of Hospitality Action said: “I’m incredibly excited to launch the Invisible Chips fundraising campaign and want to thank all of the chefs and restaurateurs who have helped along the way or have already agreed to add Invisible Chips to their menu. Back in March when we launched our Covid-19 Emergency Appeal we knew the hospitality industry was in for a rough ride. Whilst the funds we’ve raised have enabled us to help thousands of people up and down the country, there is still a huge amount of help needed.”
For any restaurants, bars or food outlets that are keen to take part and want to add Invisible Chips to their menu, go to www.invisiblechips.org.uk to sign up, where you can also order a portion to enjoy at home.