ClearCourse Partnership LLP, a group of technology companies providing software, services and digital capabilities to the membership, events & bookings and sports & lifestyle sectors, has acquired Giftpro, a software platform that allows hotels, restaurants, spas and other venues to sell and manage gift vouchers and event tickets.
Giftpro was established in 2014 to help hospitality businesses unlock the power of their brands and increase direct sales by selling their experiences as gifts online.
The company’s creative solution allows businesses to sell fully personalised gift vouchers online through its customisable platform, integrating all requisite inputs for the e-commerce transaction to take place.
Giftpro provides an end-to-end service, creating the online store and providing merchandising, promotional tools, payment processing and fulfilment capabilities.
The Giftpro acquisition strongly aligns with ClearCourse’s focus on the facilitation of electronic payments through its innovative software platforms.
As part of ClearCourse, Giftpro will have the opportunity to further expand its offering to customers with a broader range of payment types, including recurring payments, instalments and other innovations for purchasing higher-value gift vouchers online.
The deal also gives rise to cross-selling opportunities for ClearCourse Group companies with direct consumer offerings, including sports clubs, spas, and health centres, which are increasingly selling gift vouchers to customers and will benefit from Giftpro’s e-commerce solution.
Giftpro’s entire team, including management, will continue to run the business.
Will Howard, Managing Director of Giftpro, said: “Giftpro was established in a bid to re-invent e-commerce for the hospitality industry and to build sustainable products that are human centred and results driven. Since then, we’ve been lucky enough to work with some of the world’s most renowned hospitality brands who share our passion for progress and innovation. Together with ClearCourse, we will be able to continue to make e-commerce less complicated for our clients and create value within the Group through the power of shared technology.”
The financial terms of the deal are undisclosed.