A group of Italian hotels are offering couples who conceive in their rooms a free stay in a bid to tackle the country’s low birth rate.
The ten hotels in Assisi, Italy, are part of the Fertility Room project, a scheme launched last week that hopes to increase tourism in the area as well as improving the country’s birth rate through raising awareness.
Couples who can produce a birth certificate of their child nine months after their stay will be entitled to a reimbursement for one night’s stay. Each hotel involved in the scheme is able to customise its Fertility Room offer.
Organisers of the project said: “The low birth rate in our country is one of the most significant problems that social policies will have to face in the coming years.” The project claimed that the idea was “immediately welcomed enthusiastically and unanimously.”
It hopes to draw a focus to the issue of reproduction and simultaneously “encourage guests to discover or rediscover an idea filled with beauty and universally recognized values”.
However, local authorities have not endorsed the scheme. Assisi’s Mayor Stefania Proietti told local newspaper Assisi Oggi that the scheme had no official connection to the city’s administration.
Currently, the hotels involved are Agriturismo Basaletto, Agriturismo Casa Faustina, Agriturismo Le Mandrie di San Paolo, Hotel Cristallo, Dal Moro Assisi Gallery Hotel, Hotel Dei Priori, Hotel Fontebella, Hotel Il Castello, Hotel Windsor Savoia, Villamena.
Couples have until April next year to conceive at one of the participating hotels in order to claim the offer.