The hotel industry has collectively donated more than £150,000 worth of breaks to hidden heroes with the charity sector in 2018.
Through a partnership with industry charity Room to Reward, hotels donate their anticipated unsold rooms to enable charities to nominate their special staff and volunteers for a thank you break.
Over 220 hotels throughout the UK have joined the scheme, with more already lined up for 2019.
Room to Reward is an official charity partner of the Institute of Hospitality and counts both the chairman and CEO of the industry body – Robin Sheppard and Peter Ducker – as ambassadors.
“It’s been an amazing, record-breaking year for our charity,” said Adam Terpening, Director of Room to Reward. “We have been able to recognise almost 300 Hidden Heroes who truly make a difference to those in need.”
Celia Abbott, retail volunteer manager at SCOPE – a charity partner of Room to Reward – said: “We couldn’t do what we do at Scope without our volunteers. They are helping to make this country a better place for disabled people. Room to Reward has been a great way to recognise their hard work and dedication.”
Room to Reward works on a simple premise and gives hotels the chance to put wasted assets to fantastic use.
“The industry loses approximately £5billion every year to unsold rooms,” said Terpening. “Our aim is to donate just £1million of that to Hidden Heroes across the UK; 2018 has been a fantastic year, 2019 will be even better!”
To find out more and get involved with Room to Reward, visit www.roomtoreward.org.