Hotel industry donates over £150k to charity heroes in 2018


The hotel industry has collectively donated more than £150,000 worth of breaks to hidden heroes with the charity sector in 2018.

Through a partnership with industry charity Room to Reward, hotels donate their anticipated unsold rooms to enable charities to nominate their special staff and volunteers for a thank you break.

Over 220 hotels throughout the UK have joined the scheme, with more already lined up for 2019.

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Room to Reward is an official charity partner of the Institute of Hospitality and counts both the chairman and CEO of the industry body – Robin Sheppard and Peter Ducker – as ambassadors.

 “It’s been an amazing, record-breaking year for our charity,” said Adam Terpening, Director of Room to Reward. “We have been able to recognise almost 300 Hidden Heroes who truly make a difference to those in need.”

Celia Abbott, retail volunteer manager at SCOPE – a charity partner of Room to Reward – said: “We couldn’t do what we do at Scope without our volunteers. They are helping to make this country a better place for disabled people. Room to Reward has been a great way to recognise their hard work and dedication.”

Room to Reward works on a simple premise and gives hotels the chance to put wasted assets to fantastic use.

“The industry loses approximately £5billion every year to unsold rooms,” said Terpening. “Our aim is to donate just £1million of that to Hidden Heroes across the UK; 2018 has been a fantastic year, 2019 will be even better!”

To find out more and get involved with Room to Reward, visit

Tags : charityINDUSTRYroom to reward
Zoe Monk

The author Zoe Monk

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