A hotel in Bowness-on-Windermere, Cumbria has dropped the ‘country house’ from its name as part of a £1m revamp to change perceptions about the property.
Lindeth Howe, which is the world’s only hotel ever owned by author Beatrix Potter, has unveiled its bold new décor, a new ‘tea room’ for events and a complete refurbishment of its lounges and bar area as its bid to shake off its outdated image.
Built in 1879, Lindeth Howe was owned by Beatrix Potter for almost 20 years in the early 20th century and retains strong links with the globally renowned writer and artist.
Now, as its current owners celebrate their 20th anniversary in 2018, the hotel has unveiled a new look for the hotel aimed at broadening its appeal to visitors.
The hope is that the new tea room, designed by Stylise over a three-month period, will open up the hotel to the lucrative weddings market, which is a sector previously left untapped by the business.
The 34-bedroom hotel also now boasts a new vegetable garden and outdoor seating area to make use of Lindeth Howe’s al fresco space.
Hotel manager, Tony Holden, says, “We’re all very excited with the hotel’s new look, which I think still captures the spirit of Beatrix Potter’s love of nature and the Lake District landscape, but is very much appealing to 21st century leisure and conference guests. Lindeth Howe has a rich history and heritage, but like all businesses, we need to move with the times and this major investment is not only about offering returning customers a contemporary new experience, but also attracting national and international markets who may not have visited us before.
“We also want to make non-staying guests more aware of us as a destination for dining and provide an inspiring new environment for everything from birthday celebrations and family reunions to afternoon teas and Sunday lunches.”