Luxury hotel marketing agency, Journey has acquired VIP Worldwide, a global company specialising in hospitality film and virtual reality productions.
This merger will allow hotels and resorts to offer a fully integrated digital marketing solution and ‘enhance the guest experience through innovation, collaboration and technology’.
Journey was started in 2010 by Simon Bullingham, who said that the new partnership fitted ‘well with our ambitious growth strategy’ and would ‘transform’ the way hotels communicate and engage with their guests.
The company already works with some of the country’s top hotels, including Chewton Glen, Sopwell House and The Grove.
As part of the acquisition VIP Worldwide will bring its range of services, such as virtual reality, video and social media marketing, to Journey’s clients.
Commenting on the acquisition, Simon Bullingham, Journey’s CEO said: “Combining VIP’s portfolio and industry knowledge with the Journey infrastructure and intelligent technology solutions fits well with our ambitious growth strategy. This partnership will transform the way in which hotels and resorts communicate and engage with their potential guests, improving the booking journey for the customer, and creating a strong commercial advantage.”
Journey comprises 80 staff and 260 clients will now serve clients from five offices including the UK, United States, Caribbean and Europe.