Hotel owners urged to make the most of the ‘autumn of sport’


This autumn could prove to be highly profitable one for hoteliers if they properly prepare for the screening of sporting events, according to bar expert, Bob Grenham.

With the upcoming Rugby World Cup, Champions League and with the return of the Premier League, there are a number of big draws for venue owners, and Grenham, who has spent 25 years working in the hospitality industry, is advising hoteliers to think creatively to bring in the business.

He says that the traditional problem for venue owners has been in coping with the peaks in demand, immediately prior to the match starting, as well as during the short half time break.

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Customers are often put off by a long wait to be served at the bar or having to move away from the sporting action in order to be served.

Oasis Bars has developed a series of portable bars of different sizes designed to ‘pop up’ in extra locations. These compact bars are designed to sell the most popular drinks – including draught beer – to make the most of sporting enthusiasts enjoying the big match.

“Why make it difficult for thirsty customers to spend their money?” questions Grenham. “A compact portable bar that is used widely at screenings of sporting events can pay for itself in extra drink sales in less than a week” he points out.

Hotels and bars around the UK have already invested in Oasis Bars to deploy at appropriate times – including rugby clubs prepared for screenings of England rugby matches.

One hotel is even arranging ‘VIP boxes’ for guests including draught beer and half time pies.

Another Oasis client is the Hotel Football – located beside Old Trafford and no stranger to screening Manchester United matches to packed groups of supporters who use its Oasis portable bar to good effect.

“Venue owners pay a lot to screen the sporting fixtures – so why not maximise revenue and increase your drinks sales?” adds Grenham.

Tags : Expert says owners need to think creatively to bring in the business
Zoe Monk

The author Zoe Monk

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