Is your hotel tapped into the food trends set to dominate 2018?


A leading supplier of catering products to the trade has laid out its big food predictions for 2018 following the publication of an extensive ‘Food and Drink Trends’ guide.

According to Bidfood, Modern European, Middle Eastern and Asian twists are set to be the three biggest trends in 2018, driven by the rise of travel and mixing of cultures.

Its new ‘Food and Drink Trends 2018’ guide, published today, identifies the key overriding themes that are set to dominate menus.

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The guide is designed to provide hospitality professionals with inspiration on how to bring these trends to life via a host of recipe examples, tips and serving suggestions.

Highlights from the guide include:

1. ‘Moreish MENA’

The desire to try new and authentic global foods is reflected in the growing interest for cuisine from the Middle East and North Africa.
To tap into this movement, catering outlets are offering a mix of fresh traditional ingredients and spices, cleverly fused with well-known Western dishes.

2. ‘Modern Europe’: An increased movement towards all things European

Shoreline fish, quality meat and local produce reflect dietary choices from across Scandinavia and the Balkans, right through to the East and West of the Mediterranean. Bringing cooking back to its very basics by creating simplistic and fresh meals is a great way to meet this trend.

3. ‘Asian Appetites’: The demand for global cuisine has grown exponentially

Consumers are seeking out the traditional flavours associated with Asian food, including rich, bold and spicy dishes. To capitalise on this trend caterers are incorporating everything from Japanese ramen noodle soup to popular Korean barbecue dishes onto their menus.

Lucy Pedrick, insights manager at Bidfood, says: “Consumers today are being introduced to a variety of flavour and food combinations. As a result, they are becoming even more experimental and adventurous when dining out or cooking at home. We’re already seeing brands rise to the challenge and offer on-trend bold concepts and products to delight customers and keep them coming back for more.”

Bidfood’s 2018 trends have been identified using a range of resources including partnerships with The Food People, research from customers and consumer views from relevant food events.

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Emma Calder

The author Emma Calder

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