Hotels donate £500,000 worth of breaks to support Room to Reward

R2R Hidden Hero Collage

The hospitality industry has collectively donated over £500,000 worth of short breaks to Room to Reward.

Hotels across the country, such as The Dorchester, Rosewood London, Bespoke Hotels and The Torridon, have donated their anticipated unsold rooms to the unique charity, who then gift the experiences to nominated volunteers from charities and communities groups who deserve a break.

Founded in 2015 by Nicolas Roach, chairman of Harbour Hotels, Room to Reward now partners with over 500 hotels across the UK and is aiming to have donated £1m worth of breaks by the end of 2020.

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This target can be met with less than 1% of the annual number of unsold rooms.

“We have been blown away by the wonderful support of our hotel partners and the hospitality industry as a whole,” said Adam Terpening, director of Room to Reward. “Without them, our initiative wouldn’t be possible. To have donated over £500,000 worth of breaks in unsold rooms is an amazing achievement from the hotel industry and testament to the generosity that exists within it.”

“The Room to Reward system is extremely manageable,” said Sally Beck, general manager of the Royal Lancaster and Room to Reward supporter. “I like how they have found a way to thank volunteers of charities across the UK and it really resonates with my team when we have a Hidden Hero come and stay with us. They are proud to work for a hotel like ours and we are delighted to support Room to Reward.”

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Zoe Monk

The author Zoe Monk

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