The opening of the first US property for boutique brand The Hoxton is edging closer with bookings now open.
The Hoxton Williamsburg will launch in September and marks the first US outpost of the brand, joining properties in London, Amsterdam and Paris in the portfolio owned by Ennismore.
The opening of the 175-bedroom Williamsburg boutique will spark a rapid North American expansion plan with two further openings, The Hoxton, Portland and The Hoxton, Downtown LA coming later this year followed by The Hoxton, Chicago early next year.
The Hoxton, Williamsburg is located in Brooklyn, on the site of the former Rosenwach factory, the maker of the iconic wooden water towers.
The hotel will have 175 rooms, three restaurants, a rooftop with views of Manhattan, public spaces, and The Apartment, a meeting and events space that’s home to The Hoxton’s rolling cultural events programme.
The bedrooms, designed by Ennismore Design Studio, are spread across three categories: Cosy, Cosy with a View, and Roomy.
Brass details feature throughout, in contrast to raw concrete ceilings and mohair headboards in sage green, port and navy.
Local ceramics can be found on the shelves; books are curated by local residents as part of the Hox Friends programme, and bespoke bed linen has been created by local Brooklyn designer, Dusen Dusen.
Each room also comes with free water, WiFi, one hour of free calls, a mini fridge to stock from the reception shop with local products at supermarket prices, and a daily ‘emergency’ breakfast bag.
The Hoxton’s public spaces were designed by Ennismore Design Studio in collaboration with Soho House.
The hotel will boast three restaurants and six bars run in partnership with Brightside Hospitality, a union between Brooklyn restaurateurs Jud Mongell of Five Leaves and Zeb Stewart of Cafe Colette, Union Pool and Hotel Delmano.
The main open-plan restaurant, Klein’s, will feature a klein-blue French Molteni cooking suite and wood-fired grill.
Backyard, the outdoor mezzanine restaurant will be a more relaxed offering, while Summerly is an open-air restaurant will be located on The Hoxton’s first rooftop.
The Hoxton burst onto the boutique hotel scene in 2006 with the launch of the first hotel in Shoreditch. The second London brand came along in 2014 in the form of The Hoxton Holborn, followed by The Hoxton, Amsterdam in 2015, and The Hoxton, Paris in summer 2017.
The brand is owned by Ennismore, founded by Sharan Pasricha. The multidisciplinary team is currently building on the Scottish legacy of Gleneagles, crafting the global expansion of The Hoxton, developing NoCo, a brand that will ‘reimagine’ the budget hotel model, as well as launching several standalone restaurants.