Industry gets behind Room to Reward with £15k worth of hotel stays donated

Room to reward

Room to Reward, a hospitality charity, has donated over £15k worth of hotel stays to more than 35 deserving individuals in just one year since its launch.

With now more than 50 hotels and 20 charities signed up to the scheme, which provides hotel breaks to individuals within registered charities, Room to Reward is fast becoming a pioneering enterprise for hoteliers to utilise their empty rooms.

The charity specifically allows hotels to donate any bedrooms that are empty for the night or haven’t been booked in advance to an individual for free on a bed and breakfast basis.

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The industry has embraced the scheme, with a number of high-profile hotel companies now no-board, including Elite Hotels, Brook Hotels, New Forest Hotels, Harbour Hotels, plus St Ermin’s Hotel in Westminster.

Charity partners include Autism Wessex, Wales Air Ambulance, Home Start, Macmillan, Dingley Family Support and Hampshire Air Ambulance with a series of inspiring nominations already fulfilled.

The charity was founded by Nicolas Roach, chairman of Nicolas James Group. He says: “This represents a unique opportunity for the hotel industry to reward those who do so much for others. As an owner of hotels, we are all too aware that you can’t sell today’s empty room tomorrow so why not put that to good use? I hope we can further the incredible success so far across the industry.”

Ben Young, general manager of the Greenbank Hotel, Falmouth says: “An unsold hotel room can never be sold again. This was one of my first lessons at college and it really explains why all conscientious hoteliers should join in and support Room to Reward and help them to deliver all the good they are striving to achieve.  As hotel operators we are in a privileged position in that we are able to help reward those who truly deserve it in a big way, through a gesture which to us, is relatively small. Through this new Charity we are now able to use this privilege to the very best of uses, and I urge all my peers across the UK to get on board too”

With a dedicated website, Room to Reward has created a  simple enquiry and booking system; allowing registered charities to nominate people within their organisation, who they feel worthy of a break.


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Zoe Monk

The author Zoe Monk

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