INDUSTRY TITANS: Danny Pecorelli, managing director, Exclusive Hotels

Danny Pecorelli

The Exclusive Hotels and Venues group has blossomed since its conception in the 1980s into one of the leading lights of the hospitality sector, and now operates four hotels and two venues dotted around the South.

Owned and operated by the Pecorelli family who first started the venture almost four decades ago, at the helm of the group is managing director Danny.

When his father moved to the role of chairman in 1997, Danny was appointed managing director, in charge of looking after what had become a hugely successful collection of country house hotels, including South Lodge, Lainston House and the Manor House in Castle Combe which had also been added to the fold.

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In May 2011, the group bought Royal Berkshire, located in Ascot and then later Fanhams Hall in Ware, Hertfordshire to become the Venues under the group’s umbrella.

This year however, it’s all been about the epic new £15m spa at South Lodge, which came to fruition just a few months ago after a year of anticipation. The new addition really pushed the boundaries of the modern hotel spa, featuring a whole host of innovative features such as an infinity edge pool, the UK’s first heated natural swim pond and juniper-inspired steam room.

“We are relentlessly focused on creating happiness in amazing places, making customers and staff happy,” explains Danny. “Our staff retention is way above industry standards and we are constantly finding ways to engage, push and train staff and finding ways to look after them and in turn looking after the customer.”


Exclusive Hotels and Venues

Properties: Seven


Twitter: @Exclusive_Hotel

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Zoe Monk

The author Zoe Monk

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