This isn’t the first time Nick Jones has appeared in our Power List, but earlier this year saw the new Mollie’s Motel brand hit the headlines, marking a launch into a completely new sector for the head honcho at Soho House.
The creation of his new £50-a-night motel concept is a world away from the typical Soho House offering. Founded in London in 1995 as a private members’ club for people in the creative industries, Soho House & Co has since opened clubs across Europe and North America, as well as restaurants, cinemas, workspaces, spas and bedrooms.
In 1999, he changed the game with Babington House – still widely regarded as the king of country house hotels – and followed it up 17 years later with the hotly-anticipated opening of Soho Farmhouse in Oxfordshire. The Ned in London has liven up the capital and helped to bring in a new wave of tourism
Now with Mollie’s Motel, Jones is looking to shake up the market once again, targeting three segments; motels, roadside dining and drive-through fast-food, in an attempt to disrupt the likes of Premier Inn and Travelodge.
The first site launched at the end of January just off the A420 in Buckland, Oxfordshire, and marked a new partnership between Soho House & Co and Quentin Restaurants.
The new business comprises 79 bedrooms, all designed by Soho House Design, with king-size Hypnos beds, rainforest showers and Cowshed products. The rooms are simple with money spent on making the core facilities top quality.
Naturally expansion is already firmly on the agenda. Further sites at roadside and city centres across the UK are earmarked for development, with Mollie’s in Bristol and Manchester already under construction.
Mollie’s Motel & Diner
Location: Buckland, Oxfordshire