Since 2011, The Pig brand has changed the face of country house hotels, introducing a style and comfort at a price point designed to be accessible to all.
Now the five-strong high-occupancy group run by the country’s most accomplished hoteliers Robin and Judy Hutson is embarking on its biggest challenge yet, ramping up expansion while ensuring that each hotel’s individuality remains king.
In seven years, the group has grown to five properties; The Pig in the Wall, The Pig near Bath, The Pig on the Beach and the newest one in the litter, The Pig at Coombe, which opened in April 2016, completing the pen.
Robin owns 50% of the portfolio, with the other half owned by billionaire chemical entrepreneur Jim Ratcliffe, who just last month topped The Sunday Times Rich List, with a fortune of over £21bn. Ratcliffe also owns luxury five-star hotel Lime wood, which Hutson runs on his behalf.
Last year it was announced that the brand was embarking on a £30m expansion programme, with the launch of three new little Pigs across the south of the country. Kent, West Sussex and Cornwall will all open their own Pigs, scheduled for this year and next, taking the total number in the group to eight.
Turnover at The Pig’s parent company Home Grown Hotels increased to £20.8m in 2017, with occupancies across the five-strong Piggy litter continuing to rise.
For the Hutsons, The Pig is not a vanity project. Robin and Judy are firmly invested in the business and heavily involved in every aspect; for Judy, sourcing and designing the new space as and maintaining the current ones, and for Robin overseeing renovations and forming growth plans with his senior management team.
Properties: Five (soon to become eight)
Locations: New Forest, Southampton, Bath, Dorset, Devon