Global fashion retailer PrettyLittleThing has launched a UK hotel to cash in on the demand for staycations amid the boom for a Great British holiday.
The PrettyLittleThing Hotel is a rural multi-million pound house in Devon that ‘rivals the Love Island villa’ and will open its doors this summer.
The new business has ‘been in the works for some while’ and offers accommodation for three people, a private chef, travel to and from the hotel, a spa and swimming pool, and custom merchandise from PrettyLittleThing.
A competition for the first guests is now live and bookings for late summer will launch soon.
Nicki Capstick, marketing director at PrettyLittleThing said: “The PrettyLittleThing hotel is something we have been excited to launch for a long time. We’ve carefully curated the decor and homeware from our own range to create the ultimate staycation destination this summer. We’re looking forward to welcoming our first guests and ensure that they have the most incredible getaway after over a year of being unable to travel.”
PrettyLittleThing is a UK-based fashion retailer, with headquarters in Manchester. Umar Kamani and his brother Adam founded the company.