Nespresso has recently opened a new Boutique concept in Liverpool, the first of its kind in the UK. Located on Peter’s Lane at Liverpool ONE, Nespresso’s new retail environment surrounds guests in an immersive coffee experience allowing for deeper learning and coffee exploration.
This brand-expansive concept is one of the first to open globally, with other Boutiques with a similar design having just opened in New York and Cannes, France. Throughout the Boutique, visitors will experience elements that reflect the Nespresso commitment to sustainability, recycling of used Nespresso capsules and adherence to a circular economy.
The contemporary and bright space invites guests to explore new coffee tasting rituals, the latest Nespresso machines and accessories collection, and discover compelling stories highlighting the range of coffees and dedication to sustainability in a sophisticated surrounding.
Coffee Specialists will surprise and delight prospective consumers and existing Club Members with a variety of new experiences throughout the Boutique. They each spotlight a different element of the Ultimate Coffee Experience to deliver a unique and meaningful visit and deeper perspective into the Nespresso story.
The new Boutique experiences include:
Discovery at the Atelier Table: As guests continue their journey through the Boutique, perusing Nespresso’s smart and easy-to-use OriginalLine and brand new Vertuo machines (launching October 10th 2017) and accompanying accessories, a Coffee Specialist will assist them in exploring the coffee range further.
Sustainability and Circularity: The Boutique décor includes sustainably-designed materials including tabletops made of used coffee grounds from Nespresso’s factory in Switzerland, to wood which has been 100% sourced from Nespresso reforestation programs on coffee farms and technological solutions to reduce energy use.
Launching Late 2018 – Masterclass at the Atelier Table: Also taking place at the Atelier Table will be classes for those who wish to deepen their coffee knowledge even further.
The new Nespresso Boutique concept and open format was designed by award winning architecture and interior design practice, Universal Design Studio which was founded by Edward Barber and Jay Osgerby.