Isle of Eriska joins Luxury Scotland as marketing strategy gets streamlined

Eriska Façade Summer

The five-star Isle of Eriska Hotel has joined Luxury Scotland, as the boutique streamlines its marketing strategy under the ownership of Hong-Kong company Creation Gem.

The hotel, set in a 300-acre private island estate off the west coast of Scotland, will join the 34-strong consortium of luxury boutique hotels, golf and spa resorts.

The move follows the announcement earlier this year that the hotel was to be run by the Inverlochy Castle Management Company (ICMI) portfolio, alongside other well-known hotels such as Inverlochy Castle, Cromlix, Greywalls and Crossbasket Castle.

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Isle of Eriska Hotel is home to 23 bedrooms, six hilltop reserves and a self-catering cottage, as well as a stables spa, tennis court, nine-hole golf course, nature reserve and private beach.

Norbert Lieder, managing director, commented: “We are thrilled to be listed alongside some of the finest hotels, not only in Scotland but in the world. The Isle of Eriska is one of the country’s most loved retreats and we are excited to start our journey with Luxury Scotland.”

In August 2016, the Buchanan-Smith family handed over the reins of the island, hotel and spa to Creation Gem, owned by the Rong family.
Since then there has been significant investment into the property, with four new Hilltop reserves created, while a full renovation of seven of the 25 bathrooms were refurbished and the new piano lounge and drawing room was also relaunched.

Tags : Boutique Hotelsfive-starHotelIsle of Eriskaluxury hotelsLuxury Scotlandmarketingmarketing strategy
Emma Calder

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