73 bedrooms, a creative food and drink offering and pre-pay check-in model that mirrors the way other sectors operate, The Pilgrm caused quite a stir when it opened its doors in October 2017. A major driving force behind it all was Jason Catifeoglou who brought with him creative class and an ambition to simplify hospitality and make trendy London hotels accessible to all.
Catifeoglou’s first foray into hospitality however was more than 20 years ago in 1998, when a summer stint at myhotel Bloomsbury soon turned into a full-time position and he worked his way up through the ranks to head honcho. Next he took the brand to Chelsea and oversaw the launch of the group’s second London property before changing direction slightly and taking on an operations role with IHG.
In 2009, he joined The Zetter in London, a quirky boutique townhouse in Clerkenwell which had launched five years prior by fellow restaurateurs Michael Benyan and Mark Sainsbury. Less than two years later, with the hotel winning wide acclaim from all corners of the country, Catifeoglou was appointed operations director and became a shareholder of the unconventional hotel portfolio. As partner at The Zetter Group, he headed up its operations, sales and marketing, finance and human resources functions. He was also an integral part of the brand’s growth over the next two years, ending with a mighty bang with the launch of The Zetter Marylebone in August 2015.
In December 2017 Catifeoglou stepped down as non-executive director of the board at The Zetter to focus solely on The Pilgrm and judging by what we’ve seen so far, he’s certainly succeeded.