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Laura Ashley rolls out rebrand at Burnham Beeches Hotel

Burnham Beeches (small) 1

Burnham Beeches Hotel, located in Buckinghamshire, has revealed a first look at its redesigned bedrooms, as it begins its transformation to rebrand as a Laura Ashley Hotel.

The four-star hotel is currently undergoing a major refurbishment and later this year will become the third hotel in the Laura Ashley Hotels’ portfolio.

The 82 newly refurbished bedrooms at Burnham Beeches feature Laura Ashley Elmley Steel wallpaper, complemented by a contemporary colour palette of tones of cool grey and deep charcoal with pops of striking red and turquoise.

The rooms are decorated with accessories from the Laura Ashley home furnishings range, including large gold circular mirrors and antique-style brass glass frame pendant lights.

Retro-style radios and telephones in each room give a nod to the building’s history.

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The refurbishment will now be rolled out across the rest of the hotel.
Rebecca Fewings, Marketing Manager for Laura Ashley Hotels, said: “We’re delighted that the first steps have begun to transform Burnham Beeches Hotel as it joins the Laura Ashley Hotels portfolio later this year. A thorough refurbishment is underway and outline planning permission has been agreed. It is a very exciting time for the hotel.”

The Laura Ashley Hotel portfolio also includes The Belsfield Hotel, Windermere, and soon to include The Chace Hotel in Coventry from July 2018.

The first Laura Ashley The Tea Room in the South of England opened at Burnham Beeches Hotel in August 2018.

Tags : hotelsLaura Ashley
Zoe Monk

The author Zoe Monk

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