Lincolnshire tourism bosses are looking to attract a boutique hotel to Lincoln to tackle the high occupancy rates in the city over recent years.
A new report to county councillors has suggested a trendy lifestyle hotel should be a priority for Lincoln, after £500k was lost in business tourism in 2014-15 due to a lack of suitable accommodation for meetings, conferences and exhibitions.
The report stated that the shortage of visitor accommodation in Lincolnshire had been a concern for ‘some time’, with tourism manager Mary Powell saying that the city has not had ‘capacity to cope’ with the high demand.
The city has the most significant supply of the 106 hotels in Greater Lincolnshire, which provide 4,459 bedrooms with a capacity for 3.3 million overnight stays every year.
Over the last decade, Lincoln has seen a new DoubleTree by Hilton open on Brayford Wharf and a Premier Inn on Broadgate.
There is also a 127-bedroom Travelodge in development on Tentercroft Street in Lincoln and a 56-bedroom Travelodge in Gainsborough.
Other ambitions include a Hampton by Hilton or Holiday Inn Express at the proposed new Scunthorpe United football stadium and a similar upper-tier budget hotel is being suggested for Cartergate in Grimsby and at the Grantham Designer Outlet Village.
Tourism bosses are also keen to invest in existing hotels in most of the larger towns in the county such as Boston and Skegness, and have expressed an interest in exploring the potential for a boutique hotel in Stamford, despite no development opportunities having been developed.
Similarly, priorities for smaller towns including Alford and Horncastle are to upgrade existing three-star hotels and develop pub accommodation.