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Locke embarks on ‘rapid expansion’ plan with four new UK sites unveiled

Locke

Lifestyle aparthotel brand Locke has announced a rapid expansion, with plans to open three properties in London and one in Cambridge over the next two years.

Locke will also debut its first international sites, slated to open over the next two years in Germany, Ireland and Portugal.

Once open, the new properties will join Locke’s four UK sites in London, Manchester and Edinburgh.

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Locke first came to market with the launch of Leman Locke in 2016, followed by Eden Locke in Edinburgh which opened in 2017 and Whitworth Locke in Manchester in 2018.

Locke will open its next three London properties in Tower Bridge (2020), Dalston (2020) and Aldgate (2021). Cambridge will also open in 2021.

Before the end of 2022, Locke will also expand into Dublin, Berlin, Lisbon, Munich and Copenhagen.

“I am excited and humbled to see that Locke is expanding throughout Europe over the coming months. It feels like our alternative to the traditional hotel has never been more relevant. Each Locke has carefully designed to reflect the city’s unique neighbourhood, providing our travellers with an opportunity of experiencing local living,” Eric Jafari, chief development officer and creative director, edyn.

The owner of Locke rebranded in October 2019 to become known as edyn, bringing its portfolio of brands – SACO, Locke, The Moorgate and The Wittenberg- under one new group identity, website and ‘employee-facing brand’.

Following acquisition of the company by Brookfield Capital Asset Management in 2018, the leadership team is currently focussed on driving ambitious growth plans, with new chief executive officer, Stephen McCall, appointed in December 2018 from IHG.

The announcement of Locke’s international expansion comes as its existing portfolio prepares to re-open to the general public on 4th July, following the lifting of UK lockdown restrictions.

Tags : expansionhotelsINDUSTRYInternationalLockeLondonSACOUK
Zoe Monk

The author Zoe Monk

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