Design-led brand, Locke Hotels, has announced plans to open a new site in London as it accelerates its European expansion drive over the next few years.
Plans for three new sites have been revealed with a new senior team now in place to drive the openings headed up by new CEO and former IHG COO Stephen McCall.
The new wave of developments includes prime spots in Lisbon, Berlin and London’s vibrant Dalston neighbourhood, marking the fourth Locke in the capital.
The three latest additions will bring the total Locke portfolio to 12 across the UK and Europe, with four set to open in 2020 and a further five sites planned to open by 2022.
There are three Locke aparthotels in the UK. Leman Locke in London opened in 2016, followed by Eden Locke in Edinburgh in 2017 and most recently, Manchester’s Whitworth Locke, which launched last month.
Locke, which is part of SACO Apartments, anticipates an opening rate of four to six units per year from 2019.
Dublin, Europe’s digital hub, is part of the next string of expansion with Ormond Locke in Ormond Quay, scheduled to open in 2020.
It will be the first Locke property to open in the Republic of Ireland’s capital, comprising 160 studios and one-bedroom apartments as well as a bar, restaurant, gym, meeting rooms and co-working spaces.
Beckett Locke in Dublin’s North Docks will follow the same year.
Bermonds Locke at Tower Bridge and Locke at Broken Wharf are the additional London developments, planned for 2020.CEO McCall is joined by new chief commercial officer, Nick Barton, formerly from IHG, where he was CCO in both Greater China and AMEA.
Both join Locke’s creative director and chief development officer, Eric Jafari and his team to deliver the brand’s ambition to provide the global community with ‘groundbreaking spaces that enhance their life experience away from home’.
Speaking today at the International Hotel Investment Forum in Berlin, Stephen McCall said: “The business is entering an exciting phase of growth with ambitious European expansion plans. The burgeoning tech and creative scenes in these cities, coupled with the high demand for co-working spaces match our vision to be an inspired second home for communities in every European gateway city. Today marks a new chapter in the Locke story as we continue to redefine the category and drive growth across the UK and Europe.”