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Management team for Cromlix joins forces with London-based sales firm

Pic – Greg Macvean – 24/04/19 – 07971 826 457ICMI Staff Portraits

ICMI, the management team behind hotels including Inverlochy Castle and Cromlix, is joining forces with London-based hotel sales and marketing firm JG Collection to launch a new solution to support hotel owners around the UK.

Select Hotel Management Services will open new headquarters in Edinburgh, in addition to its satellite offices in London and the Scottish Highlands, in a bid to ‘relieve growing pressure on independent hotels’.

The new consultancy will offer support for a range of operational services, from revenue management to account services and sales and marketing advice.

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Norbert Lieder, managing director of ICMI, said: “New technologies designed to enhance customer experience often create more work for hotel managers, reducing the time they spend directly liaising with customers. Select Hotel Management Services has been created to alleviate these pressures and give hotel operators the ability to bolster their teams with some of the best minds in the industry.

“We are marketing our services to existing and prospective new owners – we also have significant experience in hotel design and development.”  

ICMI was founded by the senior management of Inverlochy Castle Hotel over a decade ago and now also manages luxury hotels such as Cromlix – the hotel owned by tennis star Andy Murray – Greywalls, Isle of Eriska and the Liming.

JG Collection provides sales and marketing support to 25 hotels around the world.

Tags : CromlixICMIInverlochy CastleInverlochy Hotel Management
Zoe Monk

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