Boutique hotel The Ainscow, in Manchester, has joined Best Western GB’s BW Premier Collection.
Starting life as a brewery, The Ainscow is a fully restored four-star hotel situated in Manchester’s historic Chapel Street area.
The hotel comprises 73 bedrooms plus a root terrace with views of the city.
Paul Wadsworth, general manager of The Ainscow Hotel, said: “We’re delighted to join the Best Western portfolio and look forward to reaping the benefits that come from being part of a global brand. Manchester is increasingly gaining popularity as a key destination with leisure and business travellers alike, and we’re confident that this partnership with Best Western will help us to capitalise on these opportunities and boost our business performance.”
With a legacy dating back to 1878, the building was initially home to the Watson & Woodhead Brewery before becoming a jam factory in 1927. In 1957 the building was occupied by the iconic Brown Brothers Auto Parts, who remained there until 1986.
The Ainscow Hotel is Best Western GB’s 13th hotel activation of the year. It reflects the hotel group’s ambitions to expand its 260-strong portfolio to 500 sites by 2022.
Rob Paterson, CEO at Best Western GB, said: “We are thrilled to welcome The Ainscow Hotel into the Best Western GB family. It is perfectly suited to both consumer and corporate markets, with the restaurants and bars of Spinningfields less than 2 minutes away and the addition of a roof terrace commanding panoramic views over both Manchester and Salford.
“The activation of The Ainscow is another step towards achieving our ambitious goal of 500 hotels in the next three years and, with our unique offering continuing to disrupt and capture the market, we are actively looking towards city centres for this continued expansion.”