Market Marvels: Emma Stratton, co-owner, The Scarlet

cover Oct

Last year, The Scarlet in Cornwall celebrated 10 years in business.

Inspired to shake up the traditional hotel model, Emma Stratton, Debbie Wakefield and Rebecca Whittingham launched The Scarlet in 2009 after an eight-year planning process and a £12.5m investment with a vision to introduce the UK to a luxury eco-hotel that wasn’t all about consumption and excess.

The hotel promotes sustainability as a ‘way of life’ rather than a trend of transient fad, and demonstrates this philosophy in over 111 ways, from using a biomass boiler fired on wood chips to encouraging guests to call on the services of a local ‘sustainable chauffeur’ Tesla driver and utilising biodegradable piping bags in the kitchen. Ten practices alone were introduced in 2019.

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Stratton is now in full control of the business, aided by the team, and says it’s been ‘quite a journey’ for The Scarlet over the last ten years. The hotel and spa runs at 86% – 89% occupancy round year and has done for the past five years, with the business continuing to blaze a trail in the market.

Tags : Emma StrattonhotelsMarket MarvelsPower List
Zoe Monk

The author Zoe Monk

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