Market Marvels: Serena Von Der Heyde, owner, Victorian House Hotel


After almost two decades of planning, late last year Serena Von Der Heyde acquired her second hotel as she looked to replicate the success of London boutique, Georgian House Hotel.

Heyde, whose family built the London boutique in 1851, snapped up the Oak Bank Hotel in Grasmere from Glynis and Simon Wood, who owned and operated the business for the past 12 years.

Following the acquisition, Heyde immediately kicked off a refurbishment programme at the hotel, with a ‘substantial investment’ to upgrade facilities and focus on employee development, before relaunching the property as Victorian House Hotel in February.

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The hotel now has 19 bedrooms and a casual bar serving tapas and cheeseboards rather than a full-service menu. Operations manager Dan Gatehouse was appointed prior to the opening, completing the staff line up as the new hotel edged closer to launch.

Having built up a strong reputation at Georgian House Hotel in London over the past decade, Heyde is hoping to mirror this profitability at sister property, Victorian House Hotel and following a soft opening the new hotel is primed and ready to go.

Tags : Market MarvelsPower ListSerena Von Der Heyde
Zoe Monk

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