Michels & Taylor and FREO Group sign strategic partnership deal


Michels & Taylor, one of Europe’s leading hotel management and advisory companies, has announced the completion of a strategic partnership agreement with FREO Group, the European real estate investment and asset management business.

The deal allows M&T to utilise the investment resources and expertise of one of Europe’s fastest growing real estate development and asset management houses whilst FREO, who has acquired 25% of M&T’s shares as part of the agreement, will have access to the hotel platform.

M&T will continue to provide its range of services – hotel management, advisory, asset management and brand selection – to its customers as it has done since its inception almost a decade ago.

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The tie up with FREO will now also enable it to join its current and future clients in active investment opportunities as well as sourcing with FREO and its investment partners its own acquisitions.

AHV Associates LLP, the boutique investment bank in the hospitality sector, initiated the partnership discussions and advised FREO on the transaction.

Sir David Michels, chairman of M&T comments: “Having successfully grown all areas of our businesses in recent years, we have managed to build a well-respected and substantive hotel platform upon which our client base has been able to rely over the past few years. This deal with FREO allows us to continue to develop our core businesses for our clients but now with real investment resources behind us.”

Hugh Taylor OBE, chief executive of M&T comments: “We are very excited about our new relationship with FREO Group. This strategic partnership is the logical next step for our business and will allow us to work even closer with our current and future clients on their hotel and investment strategies. In FREO, we now have a partner to help us move ahead with the next stage of our development and we very much look forward to working with Matthias, Andrew and their team.”

Tags : dealinvestmentMichels & Taylorstrategy
Zoe Monk

The author Zoe Monk

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