Miele Professional embarks on ‘most important launch in 15 years’

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Miele Professional has released its new Little Giants range of machines, marking the company’s ‘most important launch’ of the last 15 years.

The new range, which will officially become available to the trade from August 1, comprises the Performance washing machine and dryer Performance Plus washing machine and dryer as Miele looks to evolve its offering to meet market demand.

Launching yesterday on a live event, Sam Bailey, director, Miele Professional, said that the company has become more ‘future focused than ever before’ with a new stance on technology that gives the machines the ability to connect to the internet.

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The new range offers increased capacity in the same footprint, making it a great option for boutique hotels that are particularly short on space.

Little Giants machines also feature one of the shortest washing cycles of 49 minutes, with a load capacity of 8kg and require 22% less water and 28% less energy, making the range Miele’s most environmentally friendly offering yet.

Reductions in cycle times on heat-pump dryers have been cut by one-third, to now less than 60 minutes. Whilst casing dimensions have remained unchanged, washing machines and tumble dryers now have a load capacity increased by 25%.

The Performance washing machines have been given an A+++ energy efficiency rating, while the Performance heat-pump dryer has been awarded A++.

The WiFiConn@ct feature allows the Miele appliance to connect to the internet via a WiFi router in a first for the company.

Using the Miele@mobile app on a smartphone or tablet, users will be able to check status queries, receive notifications, such as the requirement to replenish the detergent, and place orders on the Miele online shop.

Joint executive director and co-proprietor of the Miele Group, Dr Markus Miele, commented, “This is the most important launch for Miele Professional for many years. We are now more future-focused than ever before. The new connectivity of the Little Giant range means that we are ideally positioned to move into an increasingly digital world and adapt quickly to our customers’ changing needs. This new range is part of our continual improvement and we call this ‘immer besser’, meaning ‘forever better’. The new Little Giants are the best range yet on the market, with our focus still being on quality as the core value.”

Tags : businessMiele ProfessionalSUPPLIERS
Zoe Monk

The author Zoe Monk

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