With technology trends never far from the hospitality headlines, new research has found that having access to Netflix, video games consoles and seamless WiFi is top of the agenda for Millennials when choosing their preferred hotel.
A survey from Knightsbridge Furniture discovered that 70% of 18-34 year olds would be more like to book a hotel if it featured up to date technology, such as keyless entry, mobile payment and Smart TVs.
54% would book a hotel if it included Smart TVs with Netflix, with 40% of men surveyed wanting a video games console in a hotel, compared to 22% of women.
Just over half (57%) would return to a hotel if it had powerful WiFi.
Social media proved to be an important factor for millennials when it comes to hotels and travel with 1 in 4 millennials using social media sites to find their holiday accommodation.
83% of millennials said they would be more likely to book a hotel after seeing images from someone they follow on social media, 73% check the social media feed of hotel before booking and 1 in 3 would be put off booking altogether if a hotel had no social media presence.
Website performance was another key area of investment for hotels – 80% of millennials find a hotel using Google and more than half of millennials wouldn’t book a hotel if the website was difficult to use – with 49% put off if they couldn’t book instantly online.
Hotel furniture brand Knightsbridge furniture surveyed 1000 18-34-year-olds to understand how they find hotels and what would encourage them to book.
Alan Towns, CEO of Knightsbridge furniture explained more about the research: “Our research shows a shift in the priorities of travellers as a generation used to sharing and documenting its experiences becomes the dominant demographic – it’s telling that 57% of millennials would return to a hotel for a powerful wireless internet connection alone.
“Another key finding was that 76% of those surveyed admitted to sharing an image of themselves in a hotel on social media, which illustrates the important of interior design and key furniture pieces, and truly enlightened hoteliers can create environments that fit into the perfect Instagram shot.”