Royal Warrant holder Mitre Linen has launched a new eco-friendly range of bedlinen, towels, duvets, pillows and robes.
The Eco Collection has been made from ethically produced recycled and natural products to create the range of bedding and towelling products to Mitre’s exacting standards.
The launch follows months of research and development during which the Mitre team spent time investigating and sourcing the finest eco-friendly products to ensure that the finished collection is green to its core, helping to deliver on the company’s commitment to quality, comfort and durability.
“With consumers becoming increasingly aware of green issues, responsible sourcing is a vital part of a modern hospitality business.” explains Mitre Linen general manager, Kate Gough.
“The Mitre Eco Collection allows our customers to help protect the planet, without compromising on the ultimate in terms of style and comfort.”
The new range of bedding, towels and robes are made from 100% organic cotton with a 200 thread count and conforms to the Global Organic Textile Standard (GOTS) certificate.
The new Mitre Eco towels are also made from 100% organic cotton in high quality 500gsm.
Mitre Eco duvets and pillows have fillings made from recycled plastic bottles which are extruded into soft, non-allergenic fibres.
This process produces around 70% fewer carbon dioxide emissions, uses 70% less water and 40% less energy compared to standard fibre production, but is as soft and warm as traditionally manufactured alternatives.