Most exciting boutique hotel interior designers


Design can make or break your establishment, so choosing an interior stylist who gets your vision, aim and brand values is crucial. With so much happening in the design world right now, we thought it apt to bring you a roundup of some of the interesting design projects that have caught our eye recently and the masterminds behind each one.


Park Grove Design

Head designer:  Lori Pinkerton-Rolet

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About: Lori has been director of Park Grove Design since 1993, working in the residential and contracts market. She is the recipient of the 2012 BIID Award of Merit for outstanding achievement in the field of Interior Design, plus she is a past president of the British Istitute of Interior Design, a member of the International Interior Design Association and an affiliate of the Royal Institute of British Architects. She is also a frequent speaker at industry events including 100% Design, Grand Designs and Decorex International.

Creating contemporary luxury interiors within unique properties, multi award-winning Park Grove Design interprets the architecture and location to design inspiring, memorable interiors that meet strategic and operational needs.  This team is well suited to boutique and country house hotels looking to differentiate their offerings from the competition.

Perfect for hotels with a budget of: Upwards of £100,000.

Specialise in: Unique properties and country house hotels.

Past projects include: The Grand Brighton – guest suites, main lounge, conference suites, tea rooms and front of house facilities. Highbullen Hotel Golf & Country Club  in Devon – award-winning guest suites, restaurants and lounge. Ghyll Manor Hotel in Sussex, country house hotel restaurant and guest accommodation.

Most recent boutique hotel project: The Sloane Club in London, concept design for Mayfair flagship restaurant and bar.  The company re-modelled a multi-storey unit to create a destination dining venue including a new double height atrium space, intimate vaulted seating and unique bars.



 Jestico + Whiles

Head designer: James Dilley

About: James leads the hospitality and interior design studio at Jestico + Whiles with particular expertise in the design of hotels, as well as restaurants, clubs, specialist retail and cinemas. He has amassed over 20 years of experience in this sector working under appointment as an architect or interior designer or both.

He is currently leading the Jestico + Whiles teams on hotel projects in Malta, Berlin, Amsterdam and Tbilisi. In the UK, he is leading on the transformation of the landmark London County Hall into a world-class conference venue, as well as the regeneration of the former Upper Heyford US Air Force Base in Oxfordshire.

Jestico + Whiles has won numerous awards including European Hotel Design Awards, BD Interior Designer of the Year Award, BD Interior Architect of the Year and FX International Design Awards.

James lectures internationally on hotel design and is regularly invited to judge awards including the European Hotel Design Awards, European Hospitality Awards, FX International Design Awards and the World Interior News Awards.

Perfect for hotels with a budget of: £5m – £250m plus.

Specialise in: ‘One offs’ designs for independent operators and origination of new brands, plus quirky, obscure and frontier locations. The company also provides a holistic architectural and interior design service.

Past projects include: Jestico + Whiles has recently revisited the work it did on one of London’s first boutique hotels, One Aldwych. The hotel opened 15 years ago and has been incredibly successful but has always needed more rooms. The company very recently won planning permission for a design that remodels the mansard roof to create 20 additional rooms that offer panoramic views across London. Other projects include W Edinburgh; W London; Aqua Shard and The Playboy Club.

Are you noticing any interior design trends in the boutique hotel market right now?

James Dilley: “The details of hotel rooms are becoming less important than the memory, or experience, of staying in them. The preoccupation of many guests is collecting special experiences. It is an extremely competitive market so one thing that hotels must not be is predictable or mundane. Who would tag that on Instagram?”

Future aims for the company:

James Dilley: “Diversity has always been our strength and as the definition of hospitality is so wide now it has offered us some amazing opportunities. The studio is working on a food hall as well as on the full set of automotive opportunities – planes, trains and a ship.”



Concorde BGW

Head designer: Directors – Guy Bostock and Richard Wilson

Perfect for hotels with a budget of: up to £2.5m.

Specialise in: Concorde BGW is an award-winning specialist provider offering an integrated design, build and furnishing service to the hospitality industry, specialising in hotels, restaurants and bars. The company specialises in the design and refurbishment of entire hotels including bar and restaurant areas, bedrooms and receptions.

Concorde BGW has more than 20 years experience and continues to see strong business growth, building on its reputation for value, innovation and service.

With offices in London and Yorkshire, the company works across the UK for independents, large operators and even the MoD.

Past projects include: The Cavendish, The Farmhouse Mackworth, The Wheatsheaf Inn, The Cotswolds and The Huntsman Brockenhurst.

Most recent boutique hotel project: The Queens Head Hotel, Kingston and The Elephant at the Market, which has been shortlisted for a restaurant and bar design award this year.

Best suited to? Hotels with up to 60 bedrooms.



JSJ Design

Head designer: Three partners – Jeremy Scarlett, Jason Tan and Simeon Thompson.

About: JSJ Design works to create innovative and original hotel, restaurant and bar concepts worldwide.The team works to maintain both the historical and cultural context of a building, while still retaining the highest expectations of quality.

Specialise in: Sensitively updating hotels to meet the expectations of the modern traveller.

Past projects: The collective experience of the designers at JSJ span hotels, cruise ships, restaurants and residential properties.

Most recent boutique hotel project:  11 Cadogan Gardens, a boutique five-star hotel in Chelsea which completed earlier this year. The company reworked its 25 suites to complement the building’s character, history and locality. 11 Cadogan Gardens was built on the site of an old cricket ground and was surrounded by countryside before it gradually grew and developed into a fashionable location for artists and writers. This link to the countryside and the creativity of the early residents was mirrored in the design. Greens, golds and botanical prints now run through the interior, taking 11 Cadogan Gardens back to its roots, as well as reflecting the natural beauty of the ever present Cadogan Square.

Best suited to? Small boutique and city hotels.



Hannah Lohan Design & Styling

Head designer: Hannah Lohan

About: Hannah Lohan is an interior designer and stylist based in London. Her signature style incorporates vintage elements into contemporary schemes to create fresh new interiors with a unique character. Her recent work includes The Fish, a new, 47-bedroom boutique hotel in the Cotswolds. Before that, she helped design Terry and Yvette Venables’ country hotel in Spain, La Escondida, as well as a number of other interior design and styling projects in the UK and abroad. Other clients include boutique travel specialists Mr & Mrs Smith, for whom Hannah has styled book covers, produced hotel videos and organised their annual awards event.

Hannah’s passion for design began with her time researching and later producing interiors programmes for the BBC and Channel 4 television, working on shows such as Home Front and Other People’s Houses. She then went on to set up an event production company in 2006, which gave Hannah an excellent opportunity to channel her creativity, and she rapidly established a reputation for orchestrating events with imagination, seamless production and beautiful design.

Perfect for hotels with a budget of: £500k or more.

Specialise in: Boutique hotels, bars and restaurants that want personality and homely touches.

Past projects include: The Fish Hotel in the Cotswolds, La Escondida in Spain (owned by Terry Venables and his wife Yvette), styling the Ampersand Hotel in South Kensington and collaborating on the design of The Kings Head in Cirencester.

Most recent boutique hotel project: Currently working on a new hotel in Edinburgh that should be open in April 2017; a stunning Victorian building that Hannah is aiming to make really special.

Best suited to? Small boutique hotels if undertaking the whole project.

Tags : hotelsinterior designerrefurbishment
Zoe Monk

The author Zoe Monk


  1. Hello

    I need a design for a hotel brand to be used repeatedly. It is a for a new company, could you help, many thanks.


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