Mr & Mrs Smith, the award-winning hotel website, booking service and travel club founded and based in London, is opening a new office in Los Angeles.
The expansion responds to a need precipitated by the company’s rapid growth, said James Lohan, founder of Mr & Mrs Smith.
In just one year of operation in the US, Mr & Mrs Smith has doubled its business and increased bookings by 300 per cent in California alone.
"We’re seeing a clear desire in the US for stylish and highly personalised hotel stays – people are choosing unique properties over big box hotel chains," said Lohan.
"We look for hotels that offer more than just a place to sleep. Our curated collection of properties, paired with Mr & Mrs Smith’s travel team booking experts, ensures every aspect of a vacation is unforgettable, from the moment of arrival to check out."
Mr & Mrs Smith carefully selects and enlists ‘tastemakers’ – professional chefs, designers, actors and musicians – to visit, carefully vet and anonymously review every hotel in the collection.
Tastemakers book in for a stay – sleeping in the beds, sitting at the bar, and sampling the cuisine to ensure each experience is worthy of the Smith stamp of approval.
Mr & Mrs Smith tapped the talents of interior designer (and Mr & Mrs Smith tastemaker) Tamara Kaye Honey to create a bold, imaginative US headquarters.
Honey was honoured in 2014 as a Pacific Design Center Star on the Rise and with a place on the Luke Gold List in 2015.
"I wanted to create a space for Mr & Mrs Smith that visually communicates its unique point of view on everything hospitality experiences should be," said Honey.
"The aesthetic of the new office is intentionally reminiscent of the boutique properties Mr & Mrs Smith curates for its travellers. It’s surprising, romantic, quirky and a little bit naughty."