A re-branding programme has marked the latest phase in the development of Perthshire’s historic Murrayshall estate.
The four-star luxury 40-bedroom hotel and golf club at Scone, set in 365 acres, last year started a planning application to expand significantly with a new spa, golf academy and glamping lodges.
Bedroom capacity would also be doubled if the proposal is given the green light.
Now Murrayshall has unveiled its new branding as part of the plan, which focuses on its location, history and facilities.
A new strapline – ‘A haven of nature – Escape the ordinary’ – has been introduced and the website given a revamp.
Over the past four years its owners have invested more than £2.5m in the property and late last year launched a public consultation process ahead of a major planning application to Perth and Kinross Council.
If approved, the project would see new public facilities including a spa and leisure facility, outdoor pursuits area, golf academy, indoor games room, premium glamping units and lodges as well as doubling existing room capacity.
The hotel recently appointed a new senior management team from top hotels such as Gleneagles and Turnberry.
General manager Gary Silcock commented: “Murrayshall has been a landmark on the Scottish landscape for centuries. The re-branding brings it right up to date while underlining it as a rural getaway full of natural tranquillity. Our new website and logo reflect the beauty of Perthshire.”
He added: “This is an important part of ambitious plans to transform the estate into one of Scotland’s prime visitor destinations and golfing centres.”