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Murrayshall’s transformation gathers pace with re-branding programme

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A re-branding programme has marked the latest phase in the development of Perthshire’s historic Murrayshall estate.

The four-star luxury 40-bedroom hotel and golf club at Scone, set in 365 acres, last year started a planning application to expand significantly with a new spa, golf academy and glamping lodges.

Bedroom capacity would also be doubled if the proposal is given the green light.

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Now Murrayshall has unveiled its new branding as part of the plan, which focuses on its location, history and facilities.

A new strapline – ‘A haven of nature – Escape the ordinary’ – has been introduced and the website given a revamp.

Over the past four years its owners have invested more than £2.5m in the property and late last year launched a public consultation process ahead of a major planning application to Perth and Kinross Council.

If approved, the project would see new public facilities including a spa and leisure facility, outdoor pursuits area, golf academy, indoor games room, premium glamping units and lodges as well as doubling existing room capacity.

The hotel recently appointed a new senior management team from top hotels such as Gleneagles and Turnberry.

General manager Gary Silcock commented: “Murrayshall has been a landmark on the Scottish landscape for centuries. The re-branding brings it right up to date while underlining it as a rural getaway full of natural tranquillity. Our new website and logo reflect the beauty of Perthshire.”

He added: “This is an important part of ambitious plans to transform the estate into one of Scotland’s prime visitor destinations and golfing centres.”

Tags : expansioninvestmentMurrayshall
Zoe Monk

The author Zoe Monk

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